Toyo tyres

tOYO TYRES – A GLIMPSE INTO HISTORY

As early as 1949, the company’s shares were listed on the Osaka Stock Exchange. In the years that followed, development did not stop for a moment, new and new factories were built and the first production sites abroad were established. Toyo Tyres was the first Japanese manufacturer to start production in the USA in 1966, thus becoming a corporation. Initially, this subsidiary was just a small office in Southern California and the giant production plants were still a dream. It took 33 years for this branch to grow into a company called Nitto Tire North America, which is now responsible for the entire North American market.

Toyo tyres appeared in Europe in 1975 in Germany with the creation of Toyo Reifen GmbH, followed by Toyo Tyre UK in the UK in 1981 and Toyo Banden B.V in the Netherlands in 1989. In 2005, Toyo Tire Europe was created as Toyo’s European headquarters. The tasks of the subsidiary include establishing new cooperative relationships as well as strengthening existing ones. The European headquarters must also ensure that all quality standards are maintained and that new products are promoted in European countries. In Russia, a branch office appeared in 2008 and in 2014, Germany and Austria were added to the joint branch office.

TOYO TYRES – FROM EVERYDAY TO THE RACETRACK

Toyo Tyres has dozens of business alliances with other major manufacturers such as the legendary Italian Pirelli, the American Goodyear and Japan’s own Yokohama, among others. This exchange of experience has enabled Toyo to produce tyres of outstanding quality for almost every type of vehicle. Examples include the eco-friendly NanoEnergy line of summer tyres for passenger cars or the much-acclaimed Open Country line of tyres for SUVs and 4x4s. While the commercial car segment is also where the brand’s renowned quality is available, it is perhaps the wide range of sports car tyres that have made it the most popular, and from which the high-performance Proxes range of everyday and luxury car tyres was inspired.

Several models from the Open Country SUV and 4×4 lines have, with minor modifications, taken part in off-road motorsport. Several have also been successful, for example in the Dakar Rally, the Baja 1000, etc.

Toyo tyres have also been used with great success in various classes of speed racing, with the Proxes R888 and the renewed Proxes R888R, which are still used with great success in competition, being examples. The quality of Toyo products is also demonstrated by their participation in the Spa 24 Hours and VLN endurance races. The luxury cars have not been forgotten either, taking part in the UK Porsche Championship.

2020. in 2007, Toyo tyres have become the first choice of millions of drivers. Aside from standard cars, Toyo was quick to react to the surge in popularity of drift and streetracing cars born in 21st century Japan. Anyone with any familiarity with this extreme class, which has now achieved motorsport status, will know that top quality tyres are the key to success and survival in street racing. Incidentally, the company has gained such popularity not only because its products offer maximum handling and grip, but because Toyo tyres have worked hard to get street racing recognised and even legalised in places.

Fun fact: TOYO tyres have nothing to do with the giant of the car world, TOYOTA.