Lassa tyres

Lassa summer tyres

Thanks to Turkey’s hot climate, where summer tyres are used all year round in some regions, Lassa has literally been given the opportunity by nature to develop summer tyres, which the brand has also taken advantage of. All the latest technologies are used to make the summer tyres as perfect as possible. As a result, the Lassa range offers tyres to suit all driving styles, providing both outstanding performance and safety at high speeds.

Many car enthusiasts consider the Lassa Driveways to be a real find. It is essentially a much improved version of Bridgestone’s former premium bestseller, the Turanza ER300. This model boasts high levels of safety and comfort as well as an excellent price/performance ratio, rivalling even premium tyres. Fans of sharp performance will also appreciate the sporty version of this model, the Lassa Driveways Sport, which shows its strengths in sporty driving without sacrificing durability and a competitive price.

Lassa winter tyres

Contrary to public perception that the sun shines all year round in Turkey and tourists lounge by hotel swimming pools, in Istanbul winter temperatures regularly drop to -15ºCand even -43ºC in some mountainous regions. That’s why Lassa offers a range of quality winter tyres ready to face even the harshest weather conditions and road surfaces. Bridgestone’s experience in this field is the cornerstone of the success of Lassa’s outstanding winter tyre range. Bridgestone is the world’s largest tyre manufacturer, partly because the brand has a history of innovation in winter tyres. By working with Bridgestone, Lassa has gained the most extensive knowledge of winter tyres available.

Lassa Snowoways 4 is a winter tyre model that will fit virtually any car and, thanks to its balanced performance characteristics, will pleasantly surprise almost any driver. On the move, it demonstrates stability, confident manoeuvrability on slippery road surfaces, fuel economy, extended service life and quiet running.

If you’re faced with harsher driving conditions in winter – dirty country or forest roads, you won’t get far without studs! That’s why Lassa has come up with the Iceways 2- studded winter tyre, a reliable ally against the harshest winter conditions. The opposite is also true – for all-season tyre lovers who travel little in winter and only around town, the reliable Lassa Multiways has been created .

Lassa commercial tyres

Commercial vehicle owners are not forgotten either! The Lassa range includes excellent models suitable for vans and light trucks, such as the Multiways-C. This model stands out because it is made from quality materials, is sustainable, economical and manufactured in partnership with Bridgestone.

In partnership with Bridgestone

In the almost half a century since the two brands started working together, Lassa has become the largest tyre manufacturer in Turkey and the sixth largest in Europe, while Bridgestone is the largest in the world. Bridgestone’s road to the top of the tyre mountain has not been easy, with a huge amount of hard work and a whole series of breakthroughs that have pushed the global tyre market to where it is today. Thanks to the collaboration between the two brands, the same quality standards that have made Bridgestone a success are deeply rooted in Lassa’s philosophy, tread and rubber formulation. Lassa tyres are regularly equipped with innovations from the Japanese tyre giant’s engineers and are produced in a common factory, so you can drive with the knowledge that you’re getting a tyre packed with the most important technologies at a lower price when you buy Lassa tyres.

The history of Lassa tyres

The story of Lassa tyres begins way back in 1974 in Turkey, with one of the keys to the brand’s success being its alliance with Japanese tyre giant Bridgestone in 1978. Since then, Lassa tyres have confidently rolled into the number one spot in the Turkish tyre industry and the number six spot in Europe. By continuing to grow and develop day by day, by conducting scientific research and tyre tests in its own research centre, and by applying the latest Bridgestone technologies and solutions to its products, Lassa tyres have also gained a certain popularity in Latvia.

The brand has made product quality a priority and has regularly been awarded prestigious quality certificates such as the National Quality Award, the European Quality Grand Prize and the TÜV SÜD European Quality Benchmark Certificate, but customer satisfaction has always come first. MMK Tyre Service also recognises that Lassa tyres, equipped with Bridgestone’s technological innovations, are distinguished by their high performance in all aspects of driving, thanks to the quality of the materials and the care taken by the specialists in the manufacture of the tyres.